PRADvertise ABOUT

About us

We are dedicated to crafting a platform specifically designed for advertisers and publishers in the CTV, OTT and mobile landscape. Our mission is to restore control to these companies, enabling them to manage their advertising efforts on Connected TV and over-the-top media services more effectively. By eliminating the intermediary barriers that often complicate the process and unnecessarily drain resources, we aim to provide a more streamlined and transparent experience tailored to the unique demands of CTV and OTT advertising.

As we move forward, we are committed to continuously refining our technology, enhancing our services, and investing in our people. Through these efforts, we strive to create an environment where freedom and simplicity in digital advertising are not just ideals, but realities for all our partners, especially those engaged with CTV, OTT and mobile screen platforms.

Our Values

Shared Growth

We’re diverse, and we make the most of it. By trading skills, and seeking the opinions of colleagues who don’t think the way we do, our ideas are more inspired, we find better solutions, and new opportunities open up to us.

Fearless Innovation

To create radical change in our industry, we’ve got to be fast and we’ve got to be fearless; if you never fail, you never learn. By embracing every possibility and failing forward, we push the limits of what’s possible.

Self-Belief

Given trust, independence and respect, individuals become a force to be reckoned with. We want to work with these people and spur their growth, so we keep our work home free from micromanagement, and reward those who do things their way.

Our company was sparked by a simple yet visionary idea: to make the digital advertising landscape across connected TV, over-the-top (OTT), and mobile platforms more effective and user-friendly. Drawing on experiences from Sony and other entertainment industry leaders, our founders and engineers brought a deep understanding of media and technology to our modest beginnings.

We've grown organically, nurtured by a team that values practical, straightforward solutions as much as technological advancement. We take pride in developing tools that are not only innovative but also accessible, enabling our partners of all sizes to achieve their advertising goals with ease.

Our approach is rooted in transparency and simplicity. We strive for clear communication and honest relationships, ensuring that our clients can focus on achieving success without unnecessary complexity. We believe in empowering rather than overwhelming, and our commitment to this principle guides everything we do.

Continuously learning and adapting to the needs of our partners, we maintain our dedication to improving our offerings while staying true to the values that inspired our journey. Each step forward is taken with the same passion and integrity that characterized our early days.

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